I hope this really works! Let us know what do you think about this innovation and have you already tried it. You should disclose if you are wearing self-tanner to the Sephora artist Hi I wanted to know if any of you know what color I should get for the huda beauty foundation I would greatly appreciate it I am 3Y08 which matches to too faced warm bedge, Giorgio Armani 6.5, fenty beauty 250, hourglass foundation stick beige, and MAC prolongwear NC 35.You should drink more water and less caffeine prior to match.You shouldn’t have any chemical or harsh peels 3-6 days prior to match.You shouldn’t work out 30 minutes prior to match.It determines the exact color of the skin by analyzing various factors such as ethnicity, melanin levels, hemoglobin, sun exposure, freckles, various skin conditions, etc.Īll you have to do is to head to a store and try it out, but there are a couple of things you should pay attention to: The technology provides color-accurate results by illuminating the skin surface from three different directions and independently from ambient lighting. The number then matches with a precise selection from Sephora's 1,000 foundations, brands and formulas. Sephora + Pantone Color IQ uses a small device that works by scanning the skin and assigning the official PANTONE® SkinTone™ number to its shade. Even within the broader range of fairest ivory to deepest ebony, there are nuances that need to be calibrated correctly to determine the right match, and this solution eliminates many of the variables that can affect shade selection." Lisa Herbert, Vice President of Consumer Licensing at Pantone, explains the idea behind this project: "Skin tones are comprised of many distinct shades so developing this particular application for our color measuring technology was an exciting challenge for us. The system it represents the most advanced solution for finding a foundation shade that exactly fits to your skin tone and it markets with a slogan “Never wear the wrong foundation shade again.” The new Sephora + Pantone Color IQ is currently available in a number North American Sephora locations including the Sephora 5 Times Square in Manhattan. Now Sephora, the favorite beauty specialty retailer joins forces with Pantone Institute, the world’s most respected authority on color, to help you find the perfectly matching foundation shade! This system also opens the door for people who would be conventionally too self-conscious to be "caught" wearing makeup to give concealer or powder a try.Last week we saw an interesting app created by L’Oreal – My L’Oréal Colorist, designed to help you find your perfect hair color shade. Though Sephora is likely hoping to make lifelong customers out of recipients of its Color IQ matches, the service does mean that customers may end up saving time and money by not having to try out shades and products they might ultimately find unsatisfying. Though the formulation itself might not always be ideal for my sensitive skin, Color IQ delivers it in a shade perfect for me - cutting the time I spend hunting for the perfect product down to a fraction of what I used to go through. ![]() They have all been equally as satisfying. Since getting my match code, I have purchased multiple other products at the system's recommendation. I looked like I'd simply gotten the best night's sleep in my life. Wearing a full face of foundation and powder, I looked like I'd simply gotten the best night's sleep in my life - or had stumbled into the supernatural lighting influencers seem to always find. I have never in my life seen makeup disappear into my skin with such ease. Upon application, I gasped at what I was seeing. After the AI makes some suggestions, one of Sephora's human Beauty Advisors can walk you through the results and find the right foundation, concealer, tinted moisturizer, or pressed powder for you. Using this data, a proprietary algorithm with a dataset of over 10,000 skin tones matches you with a selection of products from Sephora's 25,000 SKU inventory sourced from 340 individual brands. The Color IQ process uses a simple handheld camera to capture your skin's shade, factoring in its unique depth, undertones, saturation, and skin type, while accounting for redness, freckles, or stray hair follicles. In 2021, Sephora is boasting an improved camera lens and some new AI tools developed in-house - offering five times the numbers of skin tone matches than it had previously. Color IQ, originally developed in collaboration with the Pantone Color Institute in 2012, has generated over 14 million matches for the company, which has since introduced a sibling product, Lip IQ. I was recently invited to demo Sephora's newly relaunched Color IQ technology at the company's 34th street location in New York City, where Sephora PRO artist Shawn Lumaban ran me through the process.
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